Hi, I’m Gary Gleeson & I head up Gleeson Digital, a progressive web design, SEO & digital marketing agency in Westmeath. So many businesses are unaware that they are using out of date marketing techniques. We use up to date technology that works 24/7 that generates clients without having to create endless time-consuming free content. One of the biggest problems that businesses face is getting more clients and I have cracked how to do this after being in this space since 2010.
I really practice what I preach as I use my website design and digital marketing skills in other businesses that I have. During the pandemic, I started 3 more ‘COVID friendly businesses.
A digital marketing strategy covers a lot of interconnecting areas of your business.
First, there is the research into your industry, your competitors, your primary and secondary ideal customer personas and where they can be found online.
Then there is finding out what their pain points are so that we can market how your business solves their problems.
We also have to be clear on your user value proposition statement as this will be the foundation of all your marketing collateral.
Finally, there is a digital marketing blueprint which details the best ways to market your business using both inbound and outbound marketing techniques across all your digital channels and maybe even some new ones.
Gleeson Digital’s primary focus is and always will be to create online solutions to generate leads and qualified traffic to help businesses grow. Whether that be through lead generation websites, SEO, marketing funnels or technology that has even been invented yet.
We firmly believe that both your website and digital marketing need to work in synergy.
Our approach for 2022 that works is a melting pot of strategic web design, savvy digital marketing, video, paid advertising, SEO and marketing funnels.
Marketing is all about getting your offer in front of your ideal customers, so that is exactly what we concentrate on.
But first, we have to ensure that your website’s functionality, messaging, speed & user experience is up to scratch as we don’t want to disappoint your potential new leads as soon as they land on your website.
Traditionally, marketing is usually split into 2 categories: inbound marketing and outbound marketing. But we have a better way of defining it:
